HISTORY

History of

ROMANO BEVERAGE


The story of Romano Beverage spans more than a century and is firmly rooted in the neighborhoods and dining establishments of Chicagoland.

History of

ROMANO BEVERAGE


The story of Romano Beverage spans more than a century and is firmly rooted in the neighborhoods and dining establishments of Chicagoland.

In 1913, a young 13-year-old boy, Michael Romano Sr., started hauling boxes in a Southside warehouse of a local Chicago liquor distributor. Within a few years, he realized that there was great opportunity in a business revolving around beverage distribution, operations, supply chain, finance, sales and marketing. Eventually, through hard work, commitment and dedication, Michael Romano became president of Morand Bros. Beverage Co.
Michael’s drive to pursue the American dream was fueled by the support and love of his family. After nearly 30 years of helping build this vibrant business, Michael convinced his two sons — veterans and recent graduates of the University of Notre Dame — to join him in what was then Romano Brothers Beverage Co.

Celebrating more than a
Century of Commitment
to Customer Service

From that moment in 1952 until Romano Brothers was sold 50 years later, Buddy and his brother Michael Sr. worked tirelessly to build one of the most prestigious and successful liquor and wine distribution companies in the country. Like his father before him, Buddy invited his children to join him as the company expanded its reach of products and services. Eventually, Danny Romano, Tricia Barry, Michael Romano and DJ Romano all joined their father — with each of them logging time in the warehouse just as their grandfather did to learn the business from the ground up.
This new generation brought with it technology, state-of-the-art sales techniques, expanded product lines and a fresh approach to market dynamics to adapt to the changing times. What didn’t change though was the commitment to customer service — getting the right product to the right place at the right time. Staying true to the values of a young warehouse worker in 1913 helped Romano Brothers endure not just as a successful wine and spirits business, but as one of the Midwest’s most celebrated companies.

A Leader in
Beverage Distribution

Since 2001, the Romano family has continued to be a leader in the beverage industry by owning and operating Power Distributing Co.
Power Distributing is the second largest independent Red Bull distributor in the U.S., selling more than 3.5 million cases of Red Bull per year. Our success has been rooted in our commitment to all stakeholders — suppliers, customers, employees and the communities to which we belong.
Today, the tradition is revived with the Romano family new company — Romano Beverage: A venture built by that same generation who know and love their city and their industry. As the second century of distribution begins, the Romano family brings its unique knowledge of the wine and spirits business to distribute the highest quality product lines to the market.
We look forward to seeing what the next 100 years will bring!

In 1913, a young 13-year-old boy, Michael Romano Sr., started hauling boxes in a Southside warehouse of a local Chicago liquor distributor. Within a few years, he realized that there was great opportunity in a business revolving around beverage distribution, operations, supply chain, finance, sales and marketing. Eventually, through hard work, commitment and dedication, Michael Romano became president of Morand Bros. Beverage Co.
Michael’s drive to pursue the American dream was fueled by the support and love of his family. After nearly 30 years of helping build this vibrant business, Michael convinced his two sons — veterans and recent graduates of the University of Notre Dame — to join him in what was then Romano Brothers Beverage Co.

Celebrating more than a Century of Commitment to Customer Service

From that moment in 1952 until Romano Brothers was sold 50 years later, Buddy and his brother Michael Sr. worked tirelessly to build one of the most prestigious and successful liquor and wine distribution companies in the country. Like his father before him, Buddy invited his children to join him as the company expanded its reach of products and services. Eventually, Danny Romano, Tricia Barry, Michael Romano and DJ Romano all joined their father — with each of them logging time in the warehouse just as their grandfather did to learn the business from the ground up.
This new generation brought with it technology, state-of-the-art sales techniques, expanded product lines and a fresh approach to market dynamics to adapt to the changing times. What didn’t change though was the commitment to customer service — getting the right product to the right place at the right time. Staying true to the values of a young warehouse worker in 1913 helped Romano Brothers endure not just as a successful wine and spirits business, but as one of the Midwest’s most celebrated companies.

A Leader in Beverage Distribution

Since 2001, the Romano family has continued to be a leader in the beverage industry by owning and operating Power Distributing Co.
Power Distributing is the second largest independent Red Bull distributor in the U.S., selling more than 3.5 million cases of Red Bull per year. Our success has been rooted in our commitment to all stakeholders — suppliers, customers, employees and the communities to which we belong.
Today, the tradition is revived with the Romano family new company — Romano Beverage: A venture built by that same generation who know and love their city and their industry. As the second century of distribution begins, the Romano family brings its unique knowledge of the wine and spirits business to distribute the highest quality product lines to the market.
We look forward to seeing what the next 100 years will bring!